Episode 018: The Importance of Niching Down as a Henna Artist
How Specializing Can Increase Your Profitability
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I hear it time and time again: "Chelsea, if I say that I specialize in this type of work, then I'll be cutting out the rest of the market. No one will hire me for that that of work, even though I do that, too." Fear. The fear of turning away clients because you've put a stake in the ground regarding what you want to be known for is super common. (And it's also a commonly made mistake in terms of business strategy.) In this week’s episode, I’m sharing why niching down in your henna business -- or selecting a specialization -- benefits your business to the tune of less competition, more brand recognition, and (of course) more profitability in the long run.
[02:17] "I hear what you're saying, but I disagree..." One Artist's Fear of Niching Down
[06:08] Benefit 1: Cut Down Your Competition
[09:05] Benefit 2: Gain (or Establish) Your Expertise
[13:59] Addressing the Fear Surrounding Niching Down
[17:00] Benefit 3: Clarity in Your Message
[20:05] How to Choose Your Niche as a Henna Artist
Join in on the conversation! Have you determined what your niche is as a henna artist? Tell us all about it inside of the Hennapreneur Community on Facebook!
This episode is sponsored by the free, on-demand training “The 5 Mistakes New Henna Artists Make (And How YOU Can Avoid Them)!” This training provides insider insight to working as a henna artist, combining years of first hand experience from a henna professional with a thriving henna business — and the specialized guidance of a business strategist and educator who has helped hundreds of students to start, grow, and scale their own henna businesses from scratch. With this in mind, this training is best suited for those beginning henna artists and enthusiasts who wish to begin working with henna for profit. Click here to watch the training now!
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