A 3-PART INTENSIVE FOR HENNAPRENEURS who want big changes in their bookings (and bank accounts) in just 9 weeks!
HERE'S WHAT WE'RE COVERING INside...
Sales & Marketing 101
BUILD YOUR MONEY-MAKING MARKETING STRATEGY
Learn to make more money in less time with your art by developing an intentional marketing strategy that connects you to clients who value you and your work — and who you love to serve each and every day.
Narrow down who your audience is.
(Note: It ain’t “every woman in my area on Instagram.”)Create a service suite that… you know… actually makes you money.
Deliver your message in a way that positions you as the henna expert you are.
What to expect in Sales & Marketing 101:
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You can’t make smart, strategic decisions in your business if you’re not looking at those things through the lens of your clients and customers. In our first week, you’ll learn all about the importance of properly nailing down your audience.
I’m going to teach you the three different groups that should be on your radar at all times as it relates to your marketing strategy.
You’ll leave this training knowing exactly who to focus your attention on as you build your business.
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You’re in business to make money. I want you to make more of it (and faster) by working smarter, not harder. In our second week, you’ll learn the three things that you need to have crystal clear as it relates to the offers you make for your henna services.
I’m going to teach you how to make more money in less time whether you’re taking individual clients, serving parties, working festivals, hosting workshops, or selling henna products.
You’ll leave this training knowing how much to charge, how to maximize your revenue, and do it all with more ease.
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You can have a clear audience and an amazing offer, but if you don’t know how to communicate it to your clients, no one is going to buy. In our third week, you’ll learn the three ways you need to hone in on your message.
I’m going to teach you how to convey the value of your art through your marketing channels.
You’ll leave this training knowing what you need to do to properly connect the dots for your audience so that they know how amazing you are and are excited to book with you.
Design Like The Pros
DEVELOP THE FORMULA FOR YOUR OWN UNIQUE SIGNATURE DESIGN STYLE
Learn to plan and compose eye-catching, crowd-pleasing, money-making henna designs easily and efficiently using this customizable formula.
Discover how to apply classic art “rules” to create cohesive designs.
Collect the building blocks to structure designs that match even the pickiest customers’ appeal.
Start composing some one-of-a-kind designs that only your pretty hands can create out of thin air.
What to expect in Design Like The Pros:
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You can’t create original henna designs confidently if you’re unsure about what it takes to compose a piece from nothing. In our first week, you’ll learn all about the "rules" of art that will guide your designing process regardless of how large or small the piece.
I’m going to teach you how to employ the classical art concepts and techniques that will that will give your design process structure and cohesion.
You’ll leave this training knowing exactly what to consider when you're creating so that you can create gorgeous designs every single time.
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You know your clients are looking for something unique when they visit. I want you to have the tools necessary to create pieces that blow their minds. In our second week, you’ll learn the specific elements used to compose beautiful pieces as a henna artist.
I’m going to teach you a variety of "building blocks" that you'll use to elevate your designs and wow your clients.
You’ll leave this training knowing how to execute design creation — and how to know when your designs are "just right."
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You're ready to begin composing designs in your own signature style, but if you don't have a method to follow, you won't be consistent in your skills which could cost you your clients' trust. In our third week, you’ll learn the formula for your very own signature design style.
I’m going to teach you how to put all of the concepts you've learned together into a formula that is uniquely yours.
You’ll leave this training knowing what you need to do to compose designs that your clients love, that are recognizable as your work, and that feel easy and fun to create every time.
Systems for success
INTEGRATE SYSTEMS THAT SUPPORT YOUR BUSINESS + PERSONAL GROWTH
Learn to establish the sales, financial, and work-life systems you need to support healthy and consistent business and personal growth.
Develop a sales and marketing system (Adiós “winging it”)
Manage your finances so that your bottom line doesn’t feel like rock bottom.
Create a work/life balance that aligns with your values. ‘Cause business isn’t inside a compartment that doesn’t include you.
What to expect in systems for success:
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You want to increase your booking and revenue, but without a plan in place you're basically just winging it and hoping it works out for the best. In our first week, you’ll learn all about the importance of properly developing a sales and marketing system.
I’m going to teach you the system for reaching your audience, inviting more sales, and increasing your bottom line.
You’ll leave this training knowing exactly what to do to have a sales system that works for you.
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You know that financial planning is important in your business, but just the idea of looking at the numbers can make you want to hide under a rock. In our second week, you’ll learn the must-know key elements of smart financial planning so that you can pay yourself and keep your business running smoothly.
I’m going to teach you how to manage the money that comes into your business with financial systems that feel super approachable and empowering.
You’ll leave this training knowing exactly what to do with all of that cash once it lands into your bank account without skipping a beat.
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You are more than your business, and the more you remember that, the better off you'll be. In our third week, you’ll learn about the importance of prioritizing work-life harmony so that you can grow your business without burning yourself out.
I’m going to teach you how to implement healthy boundaries between your life and business so that you can honor your full self along the journey.
You’ll leave this training knowing how to live a more self-honoring, fulfilling, and abundant life as a hennapreneur without sacrificing what matters most.
“I had massive value from all 3 parts. I’ve tried to do ideal client work several times but found it very difficult, doing it in a henna specific group listening to others questions, and listening to Chelsea’s examples was so helpful and all the pieces finally fell into place.”
— katie s.
“The power of the niche! I love how clear everything becomes when you know what you are selling and to who. It’s like all the clutter falls away and you can imagine you and this person in a room getting excited about your work. Changing your lens from pushing everything you can do onto anyone who will listen to finding the one person you love serving and tailoring what you offer so it’s perfect for them gives your marketing a map you didn’t have before.”
— BUSINESS BOOT CAMP SURVIVOR
You’re not crazy for wanting to turn your side gig into a business. You’re not insane for looking at your stock of henna powder and seeing the start of something bigger. Wanting to take yourself seriously is a serious step.
And it’s one that can be fun as hell, too.
So before you read another word on this page, take a deep exhale and say it with me:
“I deserve to invest in myself by investing in my business.”
And yes, it really is that simple.
I don’t care what your friend’s momma said, your dentist said, or your completely unmotivated ex-boyfriend said…
YOU DESERVE IT.
Now that that’s out of the way…
You just need some tools to get started. And no, I’m not talking about cellophane or jacquard bottles. I’m talking those “make boss moves in your sleep” tools.
Because, yes, you already know where to find the good henna...
(It ain’t in the craft aisle at Walmart…)
Paisleys are a no brainer…
(And yes, your floral patterns are spot on, too.)
…and rolling henna cones is the coolest party trick your friends have ever seen.
(Though damn, it would be nice if it was more than just a trick to them.)
But when it comes to getting down to business it’s going to take a whole lot more.
Which is exactly why I created the Business Boot Camp Series (BBC).
Three separate intensives for you to finally put your foot down and declare yourself as a henna business owner…
…and walk away with the mindset and bank account to match.
F*ck What “They” Say. Respectfully.
If there’s one thing I want you to walk away from in this moment, it’s what “they” say about a henna business:
“You can’t make money off that.”
“No one is going to pay you for it.”
“Oh, it’s cute that you like to doodle on people’s skin.”
Cute…?
Is it cute that you want some independence?
Is it cute that you found a career that allows you to actually work for yourself?
Is it cute that you’d like to create a legacy for your family? Make your community happy? With your art?
Cute. Nah, we don’t get down with cute around here.
This isn’t you just jumping into something for the time being.
You’ve seen that other people can do this.
You’ve witnessed their success.
And damn it, you want it for yourself, too.
It’s Time to Find Out How Successful You Can be.
The Business Boot Camp Series is built on a three-part framework so hennapreneurs like you can double down on mastering the business side of your hustle.
(‘Cause girl, you’ve already got the creative part down.)
Mastery
Your art is an extension of you, your uniqueness, your pizazz.
And while you can nail down a line and create the perfect teardrop, there’s a piece of you that knows it’s time to step out and jazz up your style.
We’ll hone your skills, expand your repertoire, and make you an expert in your own signature style.
Strategy
I know you’ve seen the henna artists circling around.
There are some who are making it work…
And some who don’t even look like you…
(Hello, white privilege… I see you.)
But for a moment, forget about them. This moment is for you.
Learn who you serve and how to serve them. Become THE henna artist by positioning your brand in a way they can’t resist.
Execution
Well-laid plans only work if you do, and that’s where the real magic lies.
When you’ve got a solid sales strategy, know how to manage your money, have a mindset that serves you, and are willing to put it all into action… that’s when business happens.
Business that supports the lifestyle you deserve. Business that fulfills you. Business you’re happy to run.
The Business Boot Camp Series was designed so that you can confidently create your art, attract the customers you want, and lay the foundation for your future legacy.
“I love the structure and the content and the work book! So clear and it’s a format for marketing that can be reapplied every time I have an ‘ah-ha!’ moment or need a shift.”
— Business Boot Camp survivor
“I love Chelsea’s honesty and open personality. She’s a joy to spend time with and her explanations and examples made everything so clear on areas where I had struggled so much to understand previously. I loved the boot camp and it’s changed how I view and am now running my whole business.”
— Nikki s.
(Time for the nitty gritty?)
I know, I know. You've got questions."Chelsea, what exactly are we doing here? Tell me more about what exactly I can expect."
I'm glad you asked!
Let me give you the lowdown on how we do things the BBC way...
Bottom Line?
When you register for the BBC Bundle, you’ll get:
9 weeks of training on how to start your henna business the right way,
Guidance on how to make more money doing the art you love,
Real, implementable systems to run your business more efficiently,
The fundamental building blocks to creating artwork that is uniquely yours,
Live, engaging, and interactive instruction,
Ready-to-use tools and guided workbooks to help you get the most out of each session; and,
Access to a private, supportive community just for boot campers like you while we work together inside.
Consider this bundle the cheat sheet of doing business the right way. With no confusion. No guesswork. No winging it hoping it’ll fall into place eventually.
You get all your information directly from yours truly. I’ve been there. I’ve experienced it all. I’ve learned more than most business-minded people have when it comes to the henna world.
And I’m ready to help you build your business in a way that supports your goals and creates success on your terms.
The investment?
$2500.
Around a thousand dollars less than what it would cost for a single, more generic college course — and with all of the specificity you need as a hennapreneur.
I’ll bring the tools you need.
You bring the drive to put them to work.
Register for the Business Boot Camp!
Choose between our one-time or payment plan options to best fit your budget.
With only 15 seats per session, you can count on receiving the support and feedback you need to make big moves — yielding even bigger results — fast.
Installment Plan
$1500 Today
+ two monthly installments of $500, making this the most accessible to option to register.
One-Time Payment
$2500
Save your seat with a single payment.
Klarna & AfterPay available!
Upcoming Live Session Dates
Sales & Marketing 101: July 10 + 17 + 24, 2024Design Like The Pros: August 7 + 14 + 21, 2024
Systems for Success: September 1 + 11 + 18, 2024
All live sessions are held on Wednesdays at 1p ET / 10a PT / 6p UK. Replays are available through the duration of the series.
A client List You Actually Want to Work With…
I’m going to go ahead and wager a guess or two.
Feel free to stop me if I get it wrong.
Your friends probably know you as “the girl who plays with that henna stuff.”
They might have even recommended you to their friends for things like… that one birthday party where they thought it might be fun.
But your payment barely covered your supplies.
And the people who showed up looked at you like you were a paid juggler.
(Still haven’t stopped me yet, have you?)
And that one lady, Janice, thought she’d call you again.
But since she knows you from the friend of a friend, she’d rather not open her pocket book very wide.
Or worse… she’s hoping you’d do her “a favor.”
Before you know it, your client list is full of Janices.
(Go ahead. You can internally scream. That shit’s infuriating.)
The thing is that without having a strategy in place, without knowing who you’re serving, without spelling out a plan for yourself and putting it into action…
You’re still just going to be seen as “the girl who likes to doodle.”
Friend, you could be the best artist in the world — but an actual strategy is what’s going to replace those Janices with the people who see and respect your value.
By booking you for the events you’re interested in,
Treating you like an actual badass business woman,
And paying you your damn worth.
“Chelsea, I’ve been meaning to tell you! After we completed the Business Boot Camp, I actually met my ideal client! It was fantastic and she was so lovely!”
— Karima N.
“Oh my gosh! Chelsea totally demystified the process of identifying my ideal clients and tailoring my message to them.”
— Business Boot Camp survivor
I’ll Hold it For You.
Not to toot my own horn, but I kind of have a buttload of pretty awesome things to share. But if there was one thing to tell you, one thing that I hope sinks into your head and drips down to your heart it’s this:
I’ll hold it for you.
“Chelsea, what TF does that even mean?”
Look, I know you’re probably coming into this boot camp thing pretty unsure of yourself. It’s okay. That’s the nature of going into this niche.
So many people out there look at henna artists and “business owner” is the last thing on their minds.
And thanks to that kind of “outsider” mentality, it’s really hard to feel like a business owner yourself.
So if that’s where you are, don’t worry about the weight of that term. Hand it to me. I’ll hold it for you.
I’ll see you and believe you as the business owner you are until you’re ready to wear the title on your own.
You’ll get there in time.
…and in the meantime, if you’re ready to do this ish, then I’m ready to have you.
Let’s get to work.
Quick, cool A’s to your burnin’ Q’s
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We host the Business Boot Camp three times per year beginning in January, May, and September. For specific session dates and times, please see above.
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The BBC is a live series with nine virtual intensives in total. Boot Campers are encouraged to attend the sessions live from their preferred desktop or mobile device for the best experience.
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Yes! Live sessions are recorded, and the replays are made available throughout the duration of the Business Boot Camp.
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Listen, the Hennapreneur framework hinges on three equal parts — mastery, strategy, and execution. Inside of the BBC, you’ll receive instruction in all three of these modalities because frankly: We’ve proven that sh*t is what works.
While we strongly encourage our students to complete the BBC in its entirety, we do offer a very limited number of a la carte seats available for those who just wish to engage a portion of the system. Single intensives are available for $997 each. Reach out to hello@hennapreneur.com if you’d like to reserve a la carte seating.
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No. Here at Hennapreneur, we have a strong value for taking action, and the discounted tuition is our way of rewarding those who are ready to jump right in. For this reason, we do not offer an upgrade from a single class to the bundle. Additional a la carte classes must be purchased at their full rate.
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Yep! You’ll have the opportunity to receive direct instruction and feedback during the BBC both in the live sessions and inside of the private community for boot campers.
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Send it our way to support@hennapreneur.com, and we’ll get back to you within 48 hours — between 10a-4p, Monday through Friday.