Ask Me Anything: How to Attract the Right Clients for the Type of Henna That You Want to Do
Ask Me Anything!
You’ve got questions, I’ve got answers!
In today’s Ask Me Anything!, we’re tackling the following questions submitted from hennapreneurs like you:
[00:01] How do I attract the right henna clients?
[01:43] What's the difference between Mixology and Basic Design and the Design Lab?
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+ Read the transcript here
Chelsea: As far as finding as far as finding clarity on what you're doing, if you have an idea of the type of clients that you want to serve but you're not sure how to reach them or you're not sure how to go about starting up the thing in a way that you're not attracting all of the people that you don't want to serve. Like, she's specific that she does not want to work on bridal henna.
So in that case you have to give people what you want to sell, right? So if you are constantly posting work that looks like bridal work, you're going to receive inquiries from brides to be. If you're constantly posting work that looks like it was just done at a festival, then you're only going to get people who are expecting to see you at a festival. If you are posting pictures of just one person, you know, one person's hands and it looks as though it was something that could be done on just, like, on the fly in a one-on-one appointment, then people are going to seek you out for those one on one appointments. If you want to do parties, you have to post pictures of parties and so forth. Are you getting- we're getting the point here, right? So the thing that you want to sell, that's the thing that you have to put out there.
So if you know right away, you know there are certain services I want to avoid. I don't want to do prenatal henna, I don't want to do bridal henna, whatever. Then don't post those things or allude to those things in your marketing. Instead, what you're going to do is really dive deep into the thing that you do want to do. The thing that you do want to sell and provide a lot of content about that both in photos and in your captions and in your- on your website and so forth, okay? So as far as that piece, that would be my best recommendation for you.
Mixology and Basic Design is a complete course. It's self paced and that course walks you through the history of henna, how to prepare henna, henna safety, how to roll cones, and how to apply basic design elements. That's what's in that course. That's, like, ideal for beginners.
Based on everything that you indicated to me here, I actually don't think that this is a great fit. But the Design Lab that you asked about is actually, I think, going to be better for you. The design lab is a monthly subscription. It's 19 bucks a month and every month you get access to different classes. You get a class, right? A class that has different pieces to it, different lectures in it that teach, design elements, regional styles, and different motifs. So you get the classes in addition to like receiving - um, oh gosh, what do they call it? - line drawings, completed designs that you can put into your own, like, your own books for your clients and so forth.
Now the difference between Mixology and Basic Design and the Design Lab, the big thing, is: one, Mixology and Basic Design is like a one-time purchase - like, you have the course and it's yours - and the Design Lab is a subscription. But when you subscribe you get one class every month. Like, this month class is on advanced grids. So, like, grid designs and there's 10 different lessons and each lesson has a different- has different variations. So you get 30 lessons for 19 bucks for the month. And then, um- but like, the purpose is to help you build your own style. Like, it's not so that you can learn my style. It's so that you can take your style and improve it and perfect it and, like, define it and make your own signature style. That's the purpose of the Design Lab.
So that's- to answer the question of 'what is the difference between the two?' That's the difference. If you're already a henna artist who's working with natural henna, who has a good idea of skills- like, the basic skill set and so forth, but just needs help in like perfecting your signature style so that you can freestyle and so that you can have, you know, a style that people will see and be like, "Ah! That's so-and-so's work," then you want to be in the Design Lab. That's for you.