What would you do if you were a natural henna artist in a community where chemical pastes were not only accepted but preferred by clients? How would you tackle the challenge of educating your market about the dangers of chemical pastes, the benefits of natural henna, and how to distinguish between the two? Would you know how to connect with your market and teach them about natural henna without offending? Hennapreneur Shirley Jayaseelan of Shirley’z Henna Artwork in Kuala Lumpur, Malaysia faced these exact challenges - and built a thriving business in the process.
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