Episode 012: Wanna Stand Out? Stop Being A Jack of All Trades

Here’s the First Thing You Need to Do

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"I want to stand out from the other henna artists in my area, but I have no idea how." I hear it a LOT, and from artists all over the world. So in today's episode, I'm talking to you about one small shift that you can make in your business to begin to set yourself apart: specializing. I know it might sound scary to focus all of your attention on a single service type, but this is the beginning of building a marketing strategy - promise. Let's get to it!

[01:39] "Chelsea, How Can I Stand Out From My Competitors?"
[03:50] Competition is NOT What Keeps You From Being Profitable
[06:31] A Brand Example: Kate Spade (And How it Applies to YOU as a Henna Artist)
[11:16] Specializing Does NOT Mean You Have to Limit Your Services
[14:41] Advice For if You're Looking to Stand Out

Join in on the conversation! How can YOU niche down in your business? Let's chat about it inside of the Hennapreneur Community on Facebook!

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This episode is sponsored by the Hennapreneur eMagazine! Whether you’re just getting started, you’re ready to go pro, you’ve got a solid business, or you’re ready to scale to the next level, Hennapreneur has a free, downloadable e-magazine that’s ready just for you with insights on how you can better build your business in that unique phase of the game. Each volume features articles specifically for that particular part of the henna journey. Click here to download your free copy!

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