Episode 073: Can You Afford to Invest In Your Business?

Do you struggle with making investments in your business? It can be difficult to know when and where to invest, how much to pay yourself, and how to price your services. Most people do not have the proper financial education to make smart money decisions. If you find yourself having a poor relationship with money and finding money management difficult, Chelsea can help you to understand where you should invest for the most benefit to your business.

While it can be daunting to invest money, especially when you are first starting out, it is important to take that first step and really invest in yourself and your business. When you have more skin in the game, you are much more likely to be fully dedicated to your own success and your business will be better for it. Tune in for more!

Episode 072: Word Of Mouth Isn't Enough. Here's Why.

Are you relying on word of mouth as a business marketing strategy? It’s understandable, especially when you’re early on in your business, that you’d be excited by people talking about you and your art. However, word of mouth is a passive strategy that is difficult to track and which can actually impact your business in a negative way rather than a positive one. In this episode of Hennapreneur, host Chelsea Stevenson talks about why word of mouth just is not enough as your main marketing strategy.

When you’re early into your business and excitedly handing out business cards, stop and think for a moment what type of clients you want to attract. Be very intentional about your marketing strategy and use word of mouth only to fill in the gaps. Do not rely on word of mouth alone, because it is too passive of a tactic. It is impossible to track word of mouth and ensure that the types of people being drawn to your business are actually good clients. Tune in for more!

Episode 071: Why Your Money Goals Matter

Are you a henna artist that prefers to focus on your passion for the art instead of spending time worrying about finances? It’s great to be passionate about your art, but it is just as important, if not more important, to remember that you are also running a business. In this episode of Hennapreneur, host Chelsea Stevenson talks about why your money goals matter and how to feel more comfortable handling the numbers.

Even though henna is an artistic pursuit, it is still a business and should be treated like one. Your money goals are important for determining exactly what steps you need to take within your business to be fulfilled and successful. By shifting your mindset about money, you can begin aligning your marketing plan with your short and long term goals. Tune in for more!