Episode 072: Word Of Mouth Isn't Enough. Here's Why.
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Are you relying on word of mouth as a business marketing strategy? It’s understandable, especially when you’re early on in your business, that you’d be excited by people talking about you and your art. However, word of mouth is a passive strategy that is difficult to track and which can actually impact your business in a negative way rather than a positive one. In this episode of Hennapreneur, host Chelsea Stevenson talks about why word of mouth just is not enough as your main marketing strategy.
Word of mouth is great for filling in the gaps after your primary marketing strategy has taken off, but it should not be the main way you are attracting clients. If you are not already making and maintaining a solid monthly revenue, it is best to avoid word of mouth as a strategy. People tend to be drawn to others who are similar to them. If you have a client who is not well-aligned with your business and they start recommending you to others, it is highly likely that those referrals will be poorly aligned as well. Additionally, when it comes to reviews, people tend to write and talk about negative experiences more often than positive ones. So it is quite possible that word of mouth will actually harm your business more than it helps it.
When you’re early into your business and excitedly handing out business cards, stop and think for a moment what type of clients you want to attract. Be very intentional about your marketing strategy and use word of mouth only to fill in the gaps. Do not rely on word of mouth alone, because it is too passive of a tactic. It is impossible to track word of mouth and ensure that the types of people being drawn to your business are actually good clients. Tune in for more!
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